If you are a woman – and as far as I could tell, around half of the people at Comic-Con were – most of the studios don’t seem to understand that you exist. Since people functionally exist as buying power at Comic-Con, the merchandise available becomes very telling. It was predictable, of course, that most of the movies being promoted in Hall H on Saturday were starring white men – depressing, but not exactly a massive shock. But it’s really remarkable that so many of the massive corporations that dominate the convention aren’t better at capitalism. As many people have said before, it really seems like they would rather not sell anything than sell things to girls.
To illustrate this point, us go back to Marvel, because Marvel movies – in particular, the Captain America movies – are the movies that my friends and I really care about, and the reason that I was there, aside from simple anthropological fascination. I wanted to spend money on Marvel stuff – and it is a really weird feeling, let me tell you, to be desperate to give a massive corporation more of your money, and then to discover there is no avenue by which you can do so.
IT’S HERE. SDCC, Hall H, and more words about Chris Evans than I should have been allowed to write in public.